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12 Weeks To Peak™ — Master Marketing. Master Mindset. Master AI.

Stop Drifting.
Start Peaking.

If your pipeline is mushy, your AI tools are toys, and your business is ten miles wide and an inch deep— 12 Weeks To Peak™ is the structured path out. Mindset, sales strategy, and AI-powered systems built and deployed in 12 weeks.

Reserve Your Spot In The Next Class.

Drop your name and real email. You'll get the class start date, the curriculum breakdown, and the enrollment link before anyone else.

No spam. No recycled goo-roo content. Unsubscribe anytime.


Don't Let The Bastards Grind You Down.

Focused Work · Serious People · Real Results · No Fluff

The market is manic. The goo-roos are prolific. The AI hype is deafening. You do not need another course, another tool, or another motivational dopamine drip. You need a structured 12-week sprint with a real human who has been in the arena for decades.

You do not need a safe space. You do not need to be coddled. You need a dude with gray hair, black coffee, hard-earned scars, college polish, street-wise judgment, and enough tough love to help you fix your head, your strategy, and your tech stack—in that order.

Your vibe-coded AI prompt is not a business. This is where operators come to build one.

Reserve My SpotSee What Happens Inside

Serious People Only. Adults In The Room.

Not for everybody. That is the point. The program gets better when the wrong people stay outside.

  • You own a business or lead a sales team
  • You are done drifting and ready for a structured path
  • You want AI to make real work easier, not noisier
  • You take responsibility and help yourself
  • You want calm, clarity, and practical accountability
  • You are a founder, operator, or sales leader tired of admiring the problem
  • You collect ideas but never execute
  • You want unlimited free consulting
  • You need hand-holding and excuses
  • You argue with the map before walking the road
  • You think another tool is the answer
  • You want a dopamine drip, not a discipline path
  • No posing
  • No pitching
  • No whining
  • No excuses

Just operators who zig while the mediocre majority zags.


The 12-Week Curriculum.

Sometimes the answer is sales. Sometimes CRM. Sometimes AI. Sometimes mindset. Sometimes it is the blunt answer you needed three years ago. Here is the full map.

01

Mindset & Accountability

Fix the constraint between your ears first. Weekly accountability check-ins, goal-setting frameworks, and the mental operating system that separates operators from drifters.

02

Sales Strategy

Pipeline architecture, offer clarity, follow-up systems, and the sales process repairs that stop revenue from leaking. Zig Ziglar's fundamentals meet Sandler's discipline meet modern execution.

03

CRM & Tech Stack

Your CRM is either a weapon or a junk drawer. We clean it up, wire it correctly, and make it work for you—not against you. No more paying for tools you don't use.

04

AI Systems

Not AI hype. AI work. We build and deploy AI agents, automations, and workflows that make your real work faster and your output sharper. Make AI your bitch—not your crutch.

05

Live Sessions

Regular live group sessions where serious people bring real problems and Wes diagnoses the constraint. No recycled slides. No canned answers. Real-time fixes.

06

Direct Access

Ask better questions in a room that is not open to the public. Private dispatches, field notes, and the blunt feedback that only comes from someone who has been in the arena for decades.


Maybe The Fix Is Business. Maybe The Fix Is You.

Maybe you will raise your prices. Maybe you will simplify the offer or shut down the product line that is stealing oxygen. Maybe you will fix the sales process, the follow-up, the CRM mess, or the marketing promise that is leaking revenue.

Maybe you will use AI to make real work easier instead of using it to make more noise faster. Maybe you will write the book, launch the podcast, train Brazilian Jiu-Jitsu, sleep through the night, or get home for dinner.

The point is not to become louder. The point is to quiet the chaos, find the constraint, and do the next useful thing.


Next Class Forming Now.

12-Week Intensive

$3k

One-time enrollment. Full 12-week program.


  • 12 weeks of live group sessions
  • Mindset & accountability framework
  • Sales strategy & CRM repair
  • AI systems built and deployed
  • Direct daily access to the BSTechTeam
  • Private dispatch archive
Reserve My Spot

Some problems need more than a group answer. Michael and Wes still take private clients selectively when the work requires a deeper fix for the sales process, offer, follow-up, CRM, AI-agent strategy, or serious revenue leaks.

Enrollment is capped at 12 per cohort due to the intensive, hands-on approach of this program. The class gets better when the wrong people stay outside and the serious people can do better work without carrying dead weight.

Less but better. This is the Dieter Rams moment: not “What else can we add?” but “What actually needs to be here?”


Reserve Your Spot In The Next 12 Weeks To Peak™ AI Mastery Class.

Join the program for focused work, serious accountability, and practical help fixing what is actually leaking revenue, time, attention, and opportunity.

Reserve Your Spot In The Next Class.

Drop your name and real email. You'll get the class start date, the curriculum breakdown, and the enrollment link before anyone else.

No spam. No recycled goo-roo content. Unsubscribe anytime.

12 Weeks To Peak™Brought to you by Wes Schaeffer, The Sales Whisperer®© 2026 TSW Group, Inc. The Sales Whisperer® is a registered trademark of Wes Schaeffer / TSW Group, Inc.